In-store Audio - Our Methodology
Blue Frog prides itself on taking the time and the effort to entirely understand the needs of our clients so that we can create something unique to your store demographic. We can therefore offer your clientele a made-to-order radio channel that can in itself start shaping/complementing a brand identity.
The process is simple:
We would meet you to discuss your specific requirements in order to propose a made-to-order in-store radio channel.
We would need to know whether you wanted music content only or a mix of music and spoken content.
We would discuss what type of music is best suited to your brand. Blue Frog can use it’s expertise to design the music to your specifications or this can be a collaborative process.
If there is spoken content, this would be programmed according to the information you want your clientele to walk away with or act upon while shopping - trends, tips, news, sports, entertainment, specials, holiday specials, seasonal offers…
And finally we would decide on the duration of the programing and the optimal mix of music to speaking. (50-50, 70-30, 90-10…)
We come back to you with a proposal, costing, legalities and treatment!
Simple yet comprehensive!
